What Is Organization Coaching? A Guide for Parents

The term organizational coaching probably brings to mind boardrooms and corporate retreats, not family dinners. But at its heart, it’s simply about helping a group of people work better together toward a common goal. And what is a family if not the most important group we’ll ever be a part of? The same tools that help executives lead with clarity and teams collaborate effectively can be adapted to improve communication with your teen, manage stress, and create a supportive home environment. We’ll explore what this type of coaching is and how you can use its proven strategies to build a stronger family unit.

Key Takeaways

• Look at the Big Picture

  : True change happens when you address the entire system, not just one person. Organizational coaching works by improving the dynamics of the whole group—whether in an office or a family—to create a healthier environment where everyone can succeed.

• It Solves Specific, Everyday Challenges

  : This approach provides a clear roadmap for tackling recurring issues like poor communication, conflict, and stress. It gives people practical tools to work through friction and build a more supportive, effective team.

• Use a Coach's Mindset at Home

  : The strategies used in organizational coaching are directly applicable to family life. By learning to ask better questions, manage your own stress, and create a supportive structure, you can help your teen build confidence and improve your family's overall dynamic.

What is organizational coaching?

Think of organizational coaching as a structured way to help a group of people—in this case, a company—work better and be more productive. It’s a partnership between a coach and the people within the organization, from leaders to team members. The main goal is to help individuals and teams grow in ways that align with the company’s larger vision, creating a culture where everyone is supported and constantly improving.

It’s not so different from the dynamics within a family. Just as a family might work to improve communication and support each other’s goals, organizational coaching helps a company do the same on a larger scale. It’s about identifying what’s working, what isn’t, and creating a clear path forward together. The focus is on building skills and systems that help people thrive, which in turn helps the entire organization succeed. This approach helps individuals reach their full potential, a core principle we apply when we work with young adults to help them design fulfilling lives.

How does it work?

An organizational coach starts by working with leaders and teams to get a clear picture of the current challenges and areas for improvement. It’s a bit like a sports coach reviewing game footage to see where the team can get stronger. Once those areas are identified, the coach helps create and carry out a plan for change. This process often involves developing specific skills in communication, leadership, and teamwork. The coach provides tools and guidance, but the team does the work, ensuring the changes are practical and sustainable long after the coaching engagement ends.

A partnership approach

The most important thing to understand about organizational coaching is that it’s a true partnership. A coach doesn’t come in with all the answers or a rigid set of rules. Instead, they work alongside everyone, from top executives to new hires, to help them discover their own solutions and strengths. The coach’s role is to facilitate growth, improve relationships, and make teamwork more effective. This collaborative method empowers people to take ownership of their development and the company’s culture, which is the key to creating lasting, positive change. You can see the power of this partnership in our client testimonials.

How is organizational coaching different?

The word “coaching” gets used a lot, and it can mean different things depending on the context. You might be familiar with sports coaches or even the kind of life coaching we do here at WIDE AWAKE. Organizational coaching shares some principles with these, but its focus is unique. It’s not just about one person’s performance or personal goals; it’s about the health and effectiveness of the entire company. Understanding these distinctions can help clarify what makes this approach so powerful in a professional setting. Let's break down how it compares to other common types of coaching.

vs. Executive coaching

Think of executive coaching as specialized training for the people at the very top of a company—the CEO, VPs, and other senior leaders. The goal is to sharpen their leadership skills, decision-making abilities, and overall impact on the business. It’s a one-on-one process focused exclusively on the unique challenges that come with being in a high-stakes leadership role.

Organizational coaching, on the other hand, isn’t limited to the C-suite. It can involve people at every level, from new managers to entire departments. While an executive might be part of the process, the focus is always on how their role fits into the bigger picture of the company’s success.

vs. Life coaching

This is a distinction that’s especially important to us. Life coaching is deeply personal. It centers on an individual’s goals, happiness, and personal growth. As life coaches, we help young adults figure out who they are, what they want, and how to build a life that feels authentic and fulfilling. The agenda is set by the individual and is all about their personal well-being.

Organizational coaching zooms out from the individual to the company. While it certainly helps employees grow, the primary goal is to align their development with the organization's strategic plans and culture. An organizational coach is always asking, "How can we improve the way we work together to achieve our business goals?

The key difference: A systemic approach

If there’s one thing to take away, it’s this: organizational coaching uses a systemic approach. Instead of focusing on one person or even one team in isolation, it looks at the entire organization as an interconnected system. It examines how the company's structure, culture, communication patterns, and processes all work together—or don't.

Think of it like family counseling versus individual therapy. In individual therapy, the focus is on one person. In family counseling, a therapist looks at the dynamics of the whole family to understand how everyone’s behavior affects each other. Organizational coaching does the same for a business, recognizing that you can’t create lasting change by addressing one part without considering the whole.

What are the benefits of organizational coaching?

When you think about coaching, you might picture a one-on-one session focused on a single person's goals. Organizational coaching expands that picture. It’s a strategic partnership designed to improve how an entire company works together. The goal is to create an environment where both the business and the people within it can thrive.

This approach recognizes that no one operates in a vacuum. Just like in a family, the dynamics of the group, the communication patterns, and the shared goals all impact individual well-being and success. By focusing on the whole system, organizational coaching helps create a culture of continuous improvement, making the workplace more effective, productive, and supportive for everyone involved. It’s about making sure that as individuals grow, the entire organization gets stronger, too.

For the company

For a company, the benefits of organizational coaching are about creating a healthier, more cohesive system. When teams are aligned and communication is clear, the entire organization runs more smoothly. This isn't just about hitting sales targets; it's about building a workplace where people want to be. A coach helps leaders and teams identify and work through friction points, leading to better problem-solving and innovation. This creates a more resilient and adaptable company culture that can handle challenges without burning people out. The result is often higher productivity and better employee retention, because people are more engaged when they feel like they are part of a supportive and effective team.

For your team

On a team level, coaching helps individuals feel more connected to their work and to each other. It fosters a powerful sense of ownership and responsibility. Instead of just being told what to do, team members are given the skills and confidence to contribute their best ideas and make meaningful changes. A coach can facilitate conversations that build trust and improve collaboration, turning a group of individuals into a true team. This process equips people with valuable tools to manage conflict, communicate more effectively, and support one another in reaching shared goals, making the entire team more flexible and strong.

Creating lasting cultural change

Perhaps the most significant benefit of organizational coaching is its focus on creating deep, lasting shifts. This isn't about applying a quick fix or a temporary patch to a problem. Instead, it’s about getting to the root of recurring issues—whether it's poor communication, low morale, or resistance to change. By addressing these underlying systemic patterns, coaching helps build a fundamentally healthier culture. This creates a positive ripple effect throughout the organization, establishing new, more constructive ways of working together. The aim is to build a foundation where everyone is always learning and improving, ensuring that positive changes stick around long after the coach is gone.

Who benefits from organizational coaching?

You might think coaching is just for the person in charge, but organizational coaching is designed to support a company at every level. Because it focuses on the entire system—how people communicate, work together, and contribute to the bigger picture—its benefits ripple out to everyone. When a company wants to improve its culture or performance, the most effective approach involves key groups, from the leadership team to the people on the front lines. It’s about creating a shared sense of purpose and giving everyone the tools they need to succeed, both as individuals and as part of a team. This approach ensures that positive changes aren't isolated to one department but become woven into the fabric of the entire organization. It recognizes that a company is a living, breathing entity, and for it to be healthy, every part needs to be functioning well and working in harmony with the others. By addressing challenges and opportunities systemically, organizational coaching builds a stronger, more resilient, and more collaborative workplace from the ground up. It's a holistic strategy that acknowledges that no single person or team operates in a vacuum.

Leaders and executives

It all starts at the top. The leaders of a company, from the CEO to the executive team, set the tone for the entire organization. If their vision isn't clear or their goals aren't aligned, that confusion trickles down. Organizational coaching works with leaders to help them clarify their objectives and lead by example. When leaders are committed to a process of growth and open communication, it sends a powerful message to everyone else. This helps build a foundation of trust and makes it easier for the whole company to move in the same direction, especially during times of change. By modeling the desired behaviors, they create the momentum needed for real, lasting transformation.

Managers and rising stars

Managers are the essential link between the company's vision and the employees who carry it out day-to-day. They are crucial for making any cultural change stick. Coaching provides managers with the skills to guide their teams effectively, handle challenges, and foster a positive environment. It also focuses on "high-potential" employees—the rising stars who are being prepared for future leadership roles. By investing in their growth early on, a company can build a strong pipeline of capable, confident leaders. This ensures that as the organization evolves, its people are ready to step up and meet new challenges, creating a culture of continuous improvement and internal development.

Entire teams and departments

Organizational coaching isn't just about individuals; it’s about helping groups of people work better together. Entire teams and departments can participate in coaching to improve how they function as a unit. The process often focuses on core skills that make or break a team’s success, like setting clear goals, communicating openly, and resolving conflict constructively. When a team learns how to collaborate more effectively, the results are powerful. Projects run more smoothly, creativity flows more freely, and people feel more connected to their work and each other. This focus on group dynamics helps improve teamwork and ensures everyone is contributing to a shared mission.

What does the organizational coaching process look like?

Organizational coaching isn’t a vague, unstructured conversation. It’s a deliberate process designed to create real, measurable change. While every engagement is tailored to the specific team, it generally follows a clear, three-phase path. Think of it like building a new habit in your family: first, you figure out what’s not working and why. Then, you decide together what you want to achieve and make a plan. Finally, you put that plan into action with consistent effort and support.

This structured approach ensures that nothing is left to chance. It moves a team from identifying challenges to implementing lasting solutions. The coach acts as a guide through each stage, providing the tools, perspective, and accountability needed to keep things moving forward. The goal is to build a team’s internal capacity so they can continue to thrive long after the coaching engagement ends. It’s a partnership focused on creating sustainable success from the inside out.

Phase 1: Assessment and alignment

Before you can figure out where you’re going, you need to know where you are. The first phase is all about discovery. A coach spends time getting a clear picture of the organization's current state. This involves more than just looking at spreadsheets; it’s about understanding the human dynamics at play. The coach might observe team meetings, have one-on-one conversations, and gather feedback to identify both strengths and opportunities for growth. It’s a bit like the initial sessions we have at WIDE AWAKE, where we use specific tools and techniques to understand an individual’s unique patterns. The goal is to get everyone aligned on the starting point and the core challenges that need to be addressed.

Phase 2: Setting goals and creating a plan

Once everyone has a shared understanding of the current situation, it’s time to build a roadmap for the future. In this phase, the coach works closely with the team’s leaders to set clear, inspiring, and achievable goals. This is a highly collaborative process that ensures everyone feels a sense of ownership over the new direction. According to experts at Coaching Outside The Box, this step is crucial for generating excitement and setting clear expectations. Together, they create a detailed action plan that outlines specific steps, timelines, and what success will look like. This plan becomes the team’s guide for the work ahead, turning abstract ideas into concrete actions.

Phase 3: Taking action with ongoing support

A plan is only as good as its execution. This final phase is where the team starts implementing the changes they’ve agreed upon. The coach doesn’t just hand over the plan and walk away; they stick around to provide guidance, training, and accountability. They facilitate regular check-ins to monitor progress, troubleshoot obstacles, and keep the momentum going. This ongoing support is vital for turning new behaviors into lasting habits. As the team starts to see positive results, the coach helps them celebrate successes and reinforces the new, more effective ways of working, ensuring the changes are woven into the fabric of the company culture. It’s similar to how an online life coach provides continuous support to help individuals stay on track with their personal goals.

What challenges can organizational coaching solve?

Organizational coaching is more than just a tool for growth; it’s a powerful resource for overcoming the hurdles that hold teams back. When a group of people works together, friction is inevitable. Different personalities, communication styles, and responses to pressure can lead to significant roadblocks. A coach steps in to help teams identify the root causes of these issues and develop practical strategies to move forward. They provide a structured, supportive environment where teams can address everything from minor disagreements to major operational shifts, turning points of tension into opportunities for strengthening the entire group. By focusing on core issues, coaching helps create a more resilient, adaptable, and collaborative environment for everyone involved.

Poor communication and team conflict

When communication breaks down, everything else follows. Misunderstandings can lead to frustration, missed deadlines, and a tense atmosphere. Organizational coaching directly addresses this by helping people and companies improve how they interact. A coach acts as a neutral facilitator, creating a safe space for open dialogue. They equip team members with tools to listen actively, express themselves clearly, and understand different perspectives. This process helps resolve existing conflicts and builds a foundation of trust and respect, making it easier for the team to handle disagreements constructively in the future.

Resistance to change

Change is constant, but that doesn't make it easy. Whether it's a new project, a shift in leadership, or adopting new technology, change can be met with uncertainty and resistance. People naturally feel more comfortable with the familiar. Coaching helps companies manage these transitions by keeping everyone focused on the shared goals. A coach works with the team to address their concerns, clarify the reasons behind the change, and ensure everyone feels heard and involved. This collaborative approach helps transform resistance into buy-in, allowing the entire organization to adapt and grow together with less friction.

High stress and employee burnout

Sustained pressure without the right support system can lead to burnout, affecting both well-being and performance. This is especially true during periods of rapid growth or significant change. Organizational coaching provides essential support by helping leaders and employees manage stress effectively. Coaches introduce practical techniques for setting boundaries, prioritizing tasks, and maintaining a healthier work-life balance. By fostering an environment that values well-being, coaching not only helps prevent burnout but also builds a more sustainable and supportive culture where people can do their best work without sacrificing their health.

How organizational coaching principles can help at home

It might seem like a stretch to compare a family to a company, but the core principles of organizational coaching—improving communication, setting clear goals, and fostering a supportive environment—are incredibly relevant at home. Think of your family as the most important team you’ll ever be a part of. When the team dynamics are off, it creates stress, conflict, and disconnection. Applying a coaching mindset can help you shift from simply managing daily chaos to intentionally building a family culture where everyone, especially your teen or young adult, can thrive.

This isn’t about running your home like a business with performance reviews and KPIs. It’s about using proven strategies to create a more harmonious and functional environment. It means learning how to lead with empathy, listen actively, and empower your kids to take ownership of their lives. By focusing on the system as a whole, you can address root issues rather than just reacting to surface-level problems. This approach helps you build a resilient family unit that can handle challenges together, creating a foundation of trust and mutual respect that lasts a lifetime. Many parents find that these tools not only help their children but also reduce their own stress and bring more joy back into their family life.

Improve communication within your family

Effective communication is the bedrock of any healthy relationship, and it’s a cornerstone of coaching. Often, communication between parents and teens falls into a pattern of lectures and one-word answers. Coaching principles help break this cycle by teaching skills for open, honest dialogue. Instead of telling your teen what to do, you learn to ask powerful questions that encourage them to think for themselves. This shift helps them feel heard and understood, making them more likely to open up. By using some of our coaching tools, you can learn to listen not just to their words, but to the feelings and needs behind them, fostering a connection built on empathy rather than authority.

Manage your own stress

Parenting a struggling teen or young adult is incredibly stressful. It’s easy to get caught up in worry and fear, which can lead to reactive, emotionally-charged interactions. A key principle of coaching is self-awareness and emotional regulation. You can’t guide your child from a place of calm if you’re feeling overwhelmed yourself. Parent coaching provides you with practical strategies to manage your own stress, so you can respond to challenging situations with intention instead of instinct. Learning to take a step back, regulate your own emotions, and approach problems with a clear head is a game-changer. This not only benefits you but also models healthy coping skills for your child. Our online counselors can provide the support you need to get there.

Create a more supportive home environment

A supportive home isn’t one without rules or expectations; it’s one where your child feels safe enough to fail and strong enough to try again. Coaching helps parents find the delicate balance between providing support and fostering independence. This often means encouraging healthy boundaries and reducing enabling behaviors that may inadvertently hold a young person back. By working with a coach, you can learn how to create a structure that promotes responsibility, motivation, and self-confidence. This transforms your home into a launchpad for your child’s future, where they feel both unconditionally loved and fully capable of meeting life’s challenges. You can see how this has worked for other families in their own testimonials.

Common myths about organizational coaching

The idea of coaching can sometimes be misunderstood, especially in a professional setting. Just like there are misconceptions about what a life coach does for a young adult, there are common myths about what organizational coaching can and can’t do for a company. Clearing these up can help everyone see the real value in this kind of supportive partnership. Let's walk through a few of the biggest myths and get to the truth.

Myth: It's the same as training

It’s easy to confuse coaching with training, but they are fundamentally different. Think of it this way: training is about transferring knowledge. It’s like a workshop or a lecture where an expert teaches a specific skill, like how to use new software. Coaching, on the other hand, is a partnership focused on development. It’s not about giving answers but about asking the right questions to help people find their own solutions. A coach works with individuals or teams to uncover their potential, build on their strengths, and create new habits. It’s a structured process that fosters growth from within, rather than just adding a new skill on top.

Myth: It's a quick fix

In a world of instant gratification, we often look for quick fixes. However, real, meaningful change takes time, whether at home or in the workplace. Organizational coaching isn't a magic wand that instantly solves deep-rooted issues. Instead, it’s a strategic process designed to create lasting positive change. The goal is to build a healthier, more effective company culture, not just put a temporary bandage on a problem. It requires commitment from everyone involved, but the result is sustainable improvement that continues long after the coaching engagement ends. This approach ensures that the progress made is genuine and becomes part of the company’s DNA.

Myth: It's only about individual performance

While coaching certainly helps individuals improve, organizational coaching has a much broader scope. It recognizes that a company is a complex system, much like a family. Focusing on just one person without considering the environment they’re in won’t lead to lasting change. Organizational coaching looks at the whole picture—how teams interact, how leaders communicate, and how different departments work together. The aim is to improve the entire system to foster better teamwork, a stronger company culture, and overall business growth. By addressing the dynamics of the group, everyone benefits, and the organization as a whole becomes more resilient and successful.

How to measure the success of organizational coaching

So, how do you know if coaching is actually working? Whether it’s for your child’s sports team, a school program, or even within your own family dynamic, success isn’t always a single trophy or a perfect report card. It’s about seeing real, sustainable change. Measuring the impact of coaching involves looking beyond the surface and paying attention to a few key areas that show genuine growth is happening. It’s about moving from a place of uncertainty to one of clarity and confidence.

When you invest time and energy into a coaching relationship, you want to see a return. That return comes in the form of improved skills, better relationships, and a healthier overall environment. It’s less about a quick fix and more about building a foundation for long-term success. By focusing on specific goals, observing group dynamics, and encouraging open communication, you can get a clear picture of the progress being made. It’s about noticing the small shifts that lead to big transformations, both for the individual and the group as a whole. This process helps you understand not just if the coaching is working, but how it's creating positive change in your child's life and helping them build a life they truly enjoy.

Tracking goals and performance

One of the most straightforward ways to see if coaching is effective is by setting and tracking clear goals. Vague ambitions like “get more confident” are hard to measure. Instead, a good coach helps break that down into smaller, actionable steps. Setting clear and measurable goals provides a concrete way to gauge the impact of coaching and see tangible progress over time.

For example, instead of just aiming to reduce anxiety, a measurable goal might be practicing a specific calming technique before a test or speaking up once in every class. These small wins build on each other, creating momentum. By establishing these specific objectives, you can clearly see how coaching is influencing your child’s development and performance, turning abstract hopes into achievable realities. This approach helps them build skills and see their own growth, which is a powerful motivator in itself.

Measuring team engagement and retention

Positive change rarely happens in a vacuum. When coaching is working for an individual, you’ll often see a ripple effect across their team or even your family. Think about how your child interacts with others. Are they more collaborative with their teammates? Are family conversations becoming more open and less confrontational? This is a sign of improved engagement.

Effective coaching evaluation extends beyond individual change to follow these ripple effects. A child who feels more confident and supported is more likely to contribute positively to their environment. You might notice them encouraging a teammate, helping out more at home without being asked, or simply seeming more present and connected. These shifts in group dynamics are a powerful indicator that the coaching is fostering not just personal growth, but healthier relationships, too.

Using feedback and cultural assessments

You can learn a lot just by listening. Creating a space for open and honest feedback is essential for understanding the impact of coaching. This doesn’t have to be a formal review; it can be as simple as asking open-ended questions. Checking in with your child about how they feel things are going provides invaluable insight that you can’t get from observation alone.

Think of it as checking the “vibe” of the team or the family. Are people generally more positive? Is there a sense of trust and mutual respect? Asking questions like, “What was the best part of practice today?” or “How are you feeling about your group project?” can open the door to important conversations. A great coach creates an environment where this kind of feedback is normal and welcome, allowing for continuous improvement and ensuring everyone feels heard and valued. You can see what this looks like in the stories our clients share.

How to get started with organizational coaching

Thinking about bringing a coach into your family’s life can feel like a big step, but it’s a proactive way to build a more supportive and productive home environment. Just like a business leader wouldn't hire a coach without a plan, you can set your family up for success by following a few key steps. This isn't about turning your home into a corporate office; it's about borrowing proven principles to create positive, lasting change. The entire process is a partnership between you, your child, and a coach, all working toward shared goals.

The main goal is to help your teen or young adult grow in ways that align with your family's values, creating a culture where everyone feels heard, supported, and capable of improving. It’s a planned way to make your family life work better and feel more connected. By approaching this thoughtfully, you can make the experience incredibly rewarding for everyone involved. It starts with understanding where you are right now and where you want to go, and then finding the right person to help you get there.

Assess your team's readiness

Before you do anything else, take a moment to check the temperature of your "team"—your family. Is everyone, especially your teen or young adult, open to the idea of change? This kind of coaching works best when there's a shared desire for growth. This doesn't mean everyone has to be thrilled from day one, but there should be a general willingness to try something new. You can start by having open conversations about the challenges you’re all facing and what a better future could look like. Ask questions like, "What's one thing we could change to make our home life less stressful?" If you’re wondering what a structured approach to these challenges might involve, you can learn more about how this process works.

Get buy-in and set clear expectations

Once you feel your family is ready, the next step is to get everyone on the same page. This is more than just telling your child they’re going to see a coach; it’s about creating a shared vision. Sit down together and talk about what you hope to achieve. What are the goals? Maybe it’s better communication, less stress around schoolwork, or more confidence for your young adult. Let your child have a voice in setting these goals. When they feel like part of the decision, they’re much more likely to be invested in the outcome. Setting clear expectations about what coaching is—and isn't—is also key. It’s a supportive process, not a punishment, and seeing real-world testimonials can help illustrate the positive impact.

Find the right coaching partner

Finding the right coach is the most critical piece of the puzzle. You need someone who not only has the right credentials but also gets your family’s unique situation and culture. Look for a program that can be tailored to your child’s specific needs, not a one-size-fits-all solution. The coach should have proven experience working with teens and young adults and understand the pressures they face today. Don’t be afraid to ask questions about their methods and approach during an initial call. You’re looking for a true partner who can guide your child toward building a life they feel excited about. Finding the right online counselor and life coach can make all the difference in this journey.

Related Articles

• Help From A Life Coach To Become A Better Leader and Manager

• What Is Student Accountability Coaching? A Guide

• Academic Coaching for College Students: Beyond Grades

• What Is Academic Performance Coaching? A Parent's Guide

• TYPES OF LIFE COACHING SERVICES

Frequently Asked Questions

How is this different from therapy or counseling? That's a great question because the two can seem similar. Think of it this way: therapy often focuses on healing from past experiences to understand how they affect your present. Coaching, on the other hand, is primarily forward-looking. It's an action-oriented partnership that helps an individual or a team identify their goals, create a clear plan to reach them, and build the skills needed for future success. While both are incredibly valuable, coaching is less about diagnosing and more about designing a path forward.

Can these coaching principles really work in a family setting? Absolutely. While the language might come from the business world, the core ideas are all about human dynamics. At its heart, organizational coaching is about improving communication, aligning around shared goals, and creating a supportive environment where people can thrive. These are the exact same things that make a family strong. Applying these principles at home helps you shift from reacting to problems to proactively building a family culture of respect, responsibility, and connection.

What if my teen is resistant to the idea of coaching? This is a completely normal and common concern. Resistance often comes from a fear of being "fixed" or misunderstood. The key is to frame it as a partnership, not a punishment. Explain that a coach is like a personal trainer for their life goals—someone who is 100% on their team to help them get what they want, whether that's less stress, more confidence, or clarity about their future. When they see it as a tool for their own empowerment rather than another parental requirement, their perspective can change entirely.

How long does it take to see real changes from coaching? Meaningful change is a process, not an event. While some small shifts in perspective can happen right away, lasting transformation takes time and consistent effort. Coaching isn't a quick fix for deep-rooted patterns. The goal is to build new skills and habits that stick. Progress often happens in waves—you might see immediate improvements in communication, followed by a steady build in confidence over several months. The most important thing is commitment to the process.

Is coaching only for fixing problems, or can it help in other ways? Coaching is definitely a powerful tool for overcoming challenges, but that's only half the story. It's also about growth and potential. You don't have to be in a crisis to benefit from having a dedicated guide. Many people and teams use coaching to go from good to great—to sharpen their skills, clarify their vision, and achieve ambitious goals. It’s a proactive way to invest in building a more fulfilling life or a more effective team, rather than just waiting for something to go wrong.